Reaching New Audiences

Reaching New Audiences

The Reaching New Audiences page offers a wide range of resources and information to assist educators in working with a variety of groups and individuals. The site includes practical strategies relating to outreach and engagement along with resources and connections to relevant information related to the changing demographics of the United States. This site is to share information, resources, and best practices on reaching out to and working with diverse audiences.


April is Minority Health Month! Center for Linguistic and Cultural Competency in Health Care – The Office of Mi.pdf

Engaging African American Farmers in the South.pdf This article contributes to efforts to develop more inclusive climate services, understood as institutional arrangements and processes that generate and disseminate science-based climate information to promote improved preparedness to climate impacts. Discussion on equity in climate services tends to focus on the specific challenges of women and the poor in developing countries. We seek to broaden this scope by considering a farming population in the southern United States, whose particular circumstances are shaped by rural poverty as well as by racial discrimination, namely African American farmers. The research is based on a phone survey, in-depth interviews, and a workshop, and was conducted in collaboration with a civil right organization that helped the research team gain trust and entry to this community. The findings show that farmers in this study are vulnerable to drought given their relatively limited access to resources and risk management mechanisms. Climate forecasts can help these farmers move from coping strategies to deal with the effects of climate anomalies to proactive planning to anticipate and mitigate those effects. Research participants were able to identify a range of options for using such information in risk management decisions. Provision of climate services to African American farmers, however, must be consistent with existing patterns of knowledge management. These patterns are shaped by major trends stemming from the transformation of rural Southern life. Social networks of mutual assistance and knowledge transmission have been eroded by the outmigration of African American farmers from rural areas. Additionally, their relationship with public agencies is marred by a legacy of racial inequities, which makes it difficult for well-meaning projects involving the same agencies to establish legitimacy in this community. We discuss how insights from research findings and research process have guided programmatic efforts to involve African American farmers in climate services and outline lessons that can inform similar initiatives seeking to work with under-represented groups. In the conclusions we propose that engagement of this community challenges climate services to fully embrace a “social justice” perspective and an understanding of science as transformative of society.

A brief history on the 1890 universities:

How are New Apps being used to transform immigrant integration? Find out here: Smart Phones and Immigrant Integration.pdf

Another article in line with celebrating 100 years! Is Extension Ready to Adopt Technology for Delivering Programs and Reaching New Audiences.pdf ?

Family and Consumer Sciences and Cooperative Extension in a Diverse World.pdf  Abstract: The role of Family & Consumer Sciences (FCS) as a program area in Extension dates back before the Smith Lever Act of 1914. As we celebrate 100 years, reaching a new set of audiences poses a challenge to Extension. These audiences include new Americans, new family structures, urban populations, new occupations, and virtual clients from around the world. This commentary examines the role that FCS will play in the next 100 years to face these challenges.


These two articles explore ways to increase inclusiveness in 4-H:  The first looks at the perceptions of 4-H Youth Professionals in WV- 4H youth programs’ professionals’ perceptions.pdf  The second is an example of one way that a 4-H  in California incorporated a cross-cultural program to help at-risk youth in their community- Carnaval Drum and Dance Traditions in 4H.pdf 

Last month was Asian-American Heritage Month. For more information on how to improve outreach to Asian Americans, please see this article, How to Better Serve AsianAmericans.pdf, published by the Diversity Executive.

Slavery is still alive and well in the United States and around the world.  Free Online Training to Address Human Trafficking:

Outreach to Arab Americans: “For the Arab culture, emphasis is on form over function, affect over accuracy, and image over meaning. An awareness of these cultural differences can help facilitate client relations, media training, and message appeals.” -R.S. Zaharna 

For more information on how to engage Arabs and Arab Americans, please read here:

Teaching Tolerance’s Magazine Archives
This site provides excellent resources for educators who care about diversity and fostering environments of inclusiveness.

Expanding Services with Latino Volunteers


Multicultural Pavilion –

For original articles and essays on progressive, transformative, multicultural, social justice, and liberatory teaching and learning by educators around the world visit the Critical Multicultural Pavilion Research Room –

Prevention and Tolerance: A Counselor’s Guide to Bullying

Promising Practices

Resources for Reaching New Audiences

Wisconsin Cooperative Extension Latino Resources

Engaging Latino Youths in Community Based-Programs (pdf)

Wisconsin Cooperative Extension Native American Task Force

The Winning 4H Plan

Recruiting Latino Youth to Attend Overnight Camp

Does the Agricultural Census Include All Hispanic/Latino farmers?

Migrant Farm Workers: Our Nation’s Invisible Population

Impact of Migrant Labor Restrictions on the Agricultural Sector (pdf)

Keys to Effective Extension Programs with Latino Audiences

13 Lessons Learned in the Oregon Outreach Program

Equity and Social Justice Diversity Links

Diversity and Multicultural Program Development and Support Materials (pdf)

Our Voices on the Air: Reaching New Audiences through Indigenous Radio

National Association of Extension 4-H Agents(NAE4-HA)

Reaching New Audiences Section Editor:
Alejandra Gudino
University of Missouri